Top 18 Ultimate E-commerce Website Features in 2024
Learn about the ultimate features of creating a user-friendly e-commerce website, which will help make your e-commerce website features user-friendly for the customers of 2024.
We will tell you what features are included in e-commerce websites. Which will not only increase the traffic to the website, but also increase the sales of the product or service.
This guide will provide you with detailed examples of the ultimate website features that will help you showcase your products or services, and improve your website's performance in 2024.
17 ultimate e-commerce website features
1. Maintain optimal loading speed.
2. Add user-friendly website features.
3. Add search bar inside the website.
4. Place a virtual carts.
5. Put the best pictures and videos of products and services.
6. Add a brief description of the product or service.
7. Add a sign up button and newsletter.
8. Promote popular and best-selling products or services
9. Combine categories with multiple products or services
10. Show offers, discounts on products and services.
11. Add product and service tracking system.
12. Add product or service return policy.
13. Provide reviews and ratings of products and services.
14. Add footer menu.
15. Place like and share buttons for products and services.
16. Keep colors and sizes of products and services.
17. Keep multiple payment systems.
18. Select the country of sale of goods and services.
1. Maintain optimal loading speed.
One of the most important features of an e-commerce website is the loading speed. Having a good loading speed on a website is useful for increasing traffic. Which can bring good traffic to your website and fail to bring customers to the website if the website is slow. So, make sure your website opens within 3 seconds of the customer clicking.
For example: An image loading after clicking on the Amazon.com website is mentioned. Amazon website opens within 3 seconds after clicking on the website which is very positive.
2. Add user-friendly website features.
Of course, e-commerce websites should be user-friendly. It helps customers to get the desired products and services easily, and within a short period of time. For this, you need to design products or services according to the needs and wants of your customers. So, thinking about mobile users, adding features that support mobile.
For example: Here is an example of a website called Carid. Where an e-commerce website is created by adding a simple feature with the users in mind.
3. Add search bar inside the website.
Among the e-commerce website features, the most important feature is to add a search bar. Which is popular for searching all products or services on a website. It helps people find products and services with categories on your website You can add it to your website homepage and products and services.
Eg: Sohjbuy website example is given. Where there is a search bar to search for products and services along with website categories.
4. Place a virtual carts.
A physical store has carts, through which a customer can easily collect his products and buy the products together. so, have a virtual cart on your e-commerce website, which customers can easily use and buy multiple products.
Example: The image of the virtual cart from the amazon e-commerce website is shown. Where the virtual cart is in the corner of this website. A virtual cart emoji: 🛒
5. Put the best pictures and videos of products and services.
By viewing images and videos of products and services, an online customer decides whether to buy the product or not. So, keep the quality of your website images and videos. This will increase the sales of an e-commerce website.
For example: AliExpress website shows a product image and video image. Where the best images and videos are used.
6. Add a brief description of the product or service
Write details about your products and services. Where a product will include features, benefits, usage rules, models etc. The description should be short and contain information about the product. Remember, keep the description simple, and clear. So that customers can easily understand about the product.
For example: A product description on the amazon website is mentioned. Where the product description is presented in very simple language, and concisely.
7. Add a sign up button and option of newsletter
A customer can easily become a member of an e-commerce website, that opportunity needs to be created. For this, place the sign up button on your website. Through which a customer can become a user of your e-commerce website. Also, add newsletter feature, so that customer can get all the updates on your website by submitting his email.
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For example: Newsletter option and sign up button are mentioned in the image. This way you can keep customers on your website for a long time, which will help in increasing sales.
9. Promote popular and best-selling products or services
Another important and essential e-commerce website feature is to feature popular and best-selling products. Put popular and best-selling products on the homepage of your website. It easily catches a customer's attention and will create a positive impression of your website usage, which increases the chances of a customer visiting the website again and again.
For example: See in the picture, amazon has put the most popular and best selling products in front of the website. Which is another big reason for the high sales of this website. This is one of the best features of amazon.
9. Combine categories with multiple products or services
Put multiple products in one category. Those who want to buy beauty and personal care products can easily find more products on this topic through this category. Keep all products for boys in menswear category. So as not to suffer the irony of getting similar products.
For example: All sections of aliexpress website are mentioned in the image. Where there are multiple products in the categories of menswear, womenswear, beauty and fashion etc.
10. Show offers, discounts on products and services.
This feature is of immense importance in creating customer attraction. This keeps a customer on the website for longer and generates more sales. For this, you need to create ads for your products and services. Where product and service offers, discounts, coupons etc. will show. This allows you to add such features at the beginning of the website.
For example: An image from the carid website is mentioned. Where certain amount of money discount ads are seen on various products.
11. Add product and service tracking system
The customer wants to know the location of his order of goods and services. This tracking system does the tracking, which is an important feature for your e-commerce site. So, bring your goods and services under tracking system.
For example: The tracking system image of amazon website is mentioned. Through which a customer can easily see where his desired product is.
12. Add product or service return policy
After ordering all products on your e-commerce website, a customer may or may not pick up the product. If the customer does not want to take the product, can he return the product as per the conditions. Have a policy on this.
Some of the return policies are listed below. Various product return policies include:
- Defective products: If an item is damaged after ordering, the product can be returned.
- Products of other colors and sizes: If the product ordered by the customer is of other colors and sizes, the product may be returned.
13. Provide reviews and ratings of products and services
Add review and rating feature to website. It allows customers to share their experience with a product.
14. Add footer menu
In addition to the products and services of the e-commerce website, various types of information can be kept in this footer menu. The footer menu includes social media, contacts, customer service, about the company, business hours, etc. Add a footer menu like this to your website feature. In this, the customer will know various important information beyond the product and service.
15. Place like and share buttons for products and services.
Products and services should add like and share features. Through this, customers can share products and services with any other friends, relatives and if they like, they can like, this opportunity should be kept.
Eg: Amazon website has a feature which allows like, share. As a result, the possibility of getting new customers increases.
16. Keep colors and sizes of products and services.
Your online customers can be of different ages. They can buy different sizes of clothes, bags and other accessories and can buy clothes in any color as per their choice. So your e-commerce website should have two features namely feature color and size.
For example: Amazon website has different options of correct collar and size, which helps customers to choose product according to size and color feature allows to choose multiple colors. This increases customer satisfaction and sales potential.
17. Keep multiple payment systems.
One of the hallmarks of an e-commerce website is the payment system. Customers prefer to pay through any payment system of their choice. There are different types of payment systems depending on the country and region. So keep the payment system according to your customer's choice and include multiple payment systems on the website. For example: Visa Card, MasterCard, PayPal, Apple Pay, Google Pay, Amazon Pay, Payu, American Express, etc.
For example: amazon website includes multiple payment systems. With which the customer can pay the price of the product in any way according to his choice.
18. Select the country of sale of goods and services
Which countries can buy the products on your e-commerce website and which countries can't buy them? He must make a list. For example: alibaba website conducts business in USA, Japan, Pakistan, Korea, India etc.
Conclusion
Today's e-commerce website features report has tried to give detailed idea about 18 features with examples. I hope, you liked this report today.
FAQs
1. Which website should I follow to create e-commerce website features?
E-commerce website features should be created by following websites such as amazon, alibaba, aliexpress, carid etc. Which will help in creating user friendly website and help in increasing more sales.
2. What are the characteristics of e-commerce website features?
There are five must-have features for an e-commerce website.
1. Product description with pictures, videos.
2. Product review options.
3. Footer menu.
4. Return Policy and Trucking System.
5. Multiple payment systems.
6. Characteristics of color and size.
3. Is it important to have product color and size options on e-commerce websites?
Product color and size options are of immense importance on e-commerce websites. Through this, men and women of all ages from young to old can buy products according to their size and choose the color according to their choice and complete the shopping. Without it, many customers cannot buy the products as per their needs and stop accessing the website.
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